Branding is about stepping above giving your store an emotive reason why a specific audience would choose your business over other viable alternatives.
Guest post: Why branding is critical for your success.
Marketing
3 ways to leverage your Email list to increase your sales
Once you have created an email list, it is important to nurture it. Here are 3 easy ways to leverage your list to increase your sales.
How to create an Email List to boost your reach
Creating an email list is one of the most important forms of marketing that you can implement on you website. Follow these tips to find out how.
Bad design – what will it cost my brand?
Bad design will end up costing your brand in the long run. Quick design does not necessarily equal good design. It’s important invest in good design.
The Ecommerce Social Media Scam
There are hundreds of retailers out there that are getting scammed by social media and never seeing the fabled returns that selling on social media has. I feel sorry for these people: how could they be getting the results they expect when they aren’t even doing it properly?
Why Your About Us Page is Important in Building Consumer Trust
One of the most important facets of your company is its story. Since the beginning of time, people have be captivated by an interesting story. In telling your company’s unique background, you begin to build a rapport with your intended market. This is vital for brand awareness and loyalty.
The Checkout Series Part 2: Checkout types
Checkout types have been one of the most heavily scrutinised elements in modern day ecommerce software. Each product development team behind the software will swear by different checkout methods stating that their method will convert the highest. So, the question remains: what checkout type will suit my store? Whether that be one-page, two-step, multi-step or […]
The Checkout Series Part 1: Abandonment
5 Bad Product Reviews You Will Definitely See Online
If you’re a store owner or even a customer looking to buy online, customer reviews play a huge part in the process. You have probably come across some reviews that just seemed a little weird. I have compiled a list of 5 of the most common bad reviews that you are bound to see online. […]
Why Ecommerce Customer Reviews Are Important.
Why do I need customer reviews? Customer reviews can seem very unpredictable and risky to a lot of ecommerce store owners; many preferring to not utilise a customer review system simply because they are unable to control what people say. In doing so, these store owners are missing out on a massive sales and conversion […]