The Checkout Series Part 8: Order review and confirmation


Order review and confirmation: the final two steps in a conventional checkout process. Order review details products, address, payment and shipping details before a customer completes their order. The order confirmation page usually presents an order ID and a thank you message. These steps are often underutilised by many stores and can present an opportunity […]


The Checkout Series Part 6: Security and Trust Seals


Trust: the emotion that controls the balance between “Should I?” or “Shouldn’t I?” Gaining the trust of a customer is a difficult task but one that is necessary when dealing with sensitive information such as credit card details. Making sure your online store is trustworthy can be broken down into many elements both technical and […]


The Checkout Series Part 5: Postage & Address input


Postage details are one of the larger pieces of data collected in a transaction; consisting of up to 6 different form fields. Inputting the right data is integral for correct postage/shipping calculation and making sure the customer’s package lands on their doorstep and not their next door neighbours’. Auto-complete information where possible Many stores neglect […]


Dropshipping 101: Is it right for you and your online store?

What is dropshipping? Whether you’re just starting out in the ecommerce world or even if you have some experience, dropshipping may just be an option for you and your store. Dropshipping is a method of online purchasing where an online retail business doesn’t store its product on premises. Instead, when a product is bought, the […]


Describing Your Products Is Killing Your Sales

Killing your sales

It’s a common misconception that if you write product descriptions that describe your product you will get sales in return. You don’t want to describe your product. You want to sell it. The two product descriptions listed below are two different companies selling the same product. They are essentially saying the same thing but one […]


Retailers, Easter is no longer just about chocolate.

Shoppers at Easter sales

The time where the weeks following Easter were about eating through the backlog of chocolate given to you by friends and family, is long gone. “Retailers are beginning one of their busiest times of the year and are more than ready as consumers shop for essentials,” says the President and CEO of the US National […]