Your homepage is often the first interaction that your prospective customers will have with your brand. It’s important to make a good first impression!
Bad design – what will it cost my brand?
Bad design will end up costing your brand in the long run. Quick design does not necessarily equal good design. It’s important invest in good design.
The Checkout Series Part 8: Order review and confirmation
Order review and confirmation: the final two steps in a conventional checkout process. Order review details products, address, payment and shipping details before a customer completes their order. The order confirmation page usually presents an order ID and a thank you message. These steps are often underutilised by many stores and can present an opportunity […]
The Checkout Series Part 7: Accounts and returning users
Customer accounts are a convenient way for returning customers to purchase from your store by reducing the need for supplying order details for every new order. Account data is also used for collecting additional customer metrics for targeting marketing campaigns and managing extra services such as order tracking and returns. With all the positives that […]
The Checkout Series Part 6: Security and Trust Seals
Trust: the emotion that controls the balance between “Should I?” or “Shouldn’t I?” Gaining the trust of a customer is a difficult task but one that is necessary when dealing with sensitive information such as credit card details. Making sure your online store is trustworthy can be broken down into many elements both technical and […]
The Checkout Series Part 5: Postage & Address input
Postage details are one of the larger pieces of data collected in a transaction; consisting of up to 6 different form fields. Inputting the right data is integral for correct postage/shipping calculation and making sure the customer’s package lands on their doorstep and not their next door neighbours’. Auto-complete information where possible Many stores neglect […]
The Checkout Series Part 4: Payments
Payment information is classified by many customers as the most sensitive data provided during a transaction. Handling payments correctly can be the make or break of completing an order. This is where a customer transitions from a potential customer to a converted customer. Payment method selection Presenting a customer with a decent choice of options […]
The Checkout Series Part 3: Creating forms
Forms are the undeniable necessity of a checkout process. The customer must fill out a form with their order details. The ease at which a customer can do this can greatly affect your checkout’s abandonment rate. Creating a form that’s easy to fill out and understand isn’t as simple as you may think with many […]
The Checkout Series Part 2: Checkout types
Checkout types have been one of the most heavily scrutinised elements in modern day ecommerce software. Each product development team behind the software will swear by different checkout methods stating that their method will convert the highest. So, the question remains: what checkout type will suit my store? Whether that be one-page, two-step, multi-step or […]