Bad design – what will it cost my brand?


Bad design. It’s just not worth it and I’m here to tell you why. Sure it may seem easier and quicker to pay a minimal amount for a design because you need something cheap and you need something quick. It may save you money and time at that particular moment, but it could end up costing you so much more in the long run. It’s a lot easier to say to a designer to “just whip something up because we need something now.” Ask a developer to do that same thing and there are serious consequences. No one wants to pay for bad development or bad code. We all know what happens when we do so: bugs, performance problems and the like so why should we settle for bad design?

Here’s why you shouldn’t settle…

Designers train for years to be able to produce quality work. Hours of thought goes into each creation in order to make sure that it adheres to your brand and your overall image. Every design is a process and should be treated with the same respect as your code and your tech. If your designer is asked to do something “on the cheap” then bugs may appear. Your brand may be compromised and it may experience performance issues similarly to your code.

So what effect will bad design have on my brand?

  1. User Experience is extremely important. If your website isn’t designed correctly then you could lose users. If your customers are unable to navigate your site then how and why would they buy from you?
  2. You’ll end up spending more money designing, redesigning, building and rebuilding. If you invest time and money up front then your product will be implemented correctly the first time. Your designers will have time to contemplate all user interactions and user journeys and therefore allow your product to function far more efficiently. There will be time for testing and feedback. Your users will be happy and continue to use your product as a result of this testing. However, if your users are confused because of a rush job, then this could put a bad mark on your brand.
  3. The above will ultimately cost your brand transactions and conversions = loss in revenue.

It is integral to invest in good design. Design that goes through the process and isn’t just churned out. Good design is good. Bad and cheap design never will be.

Renae Volker - Creative Director

Renae is the design lead and creative director at Neocreative. She studied Visual Communication Design at Griffith University, Queensland College of Art, Australia and has over 12 years of experience in the professional design world. Renae has a keen interest in typography and lettering and spends her days designing ecommerce websites, building brands and drinking coffee.

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