Business

The Ecommerce Social Media Scam

social media scam

There are hundreds of retailers out there that are getting scammed by social media and never seeing the fabled returns that selling on social media has. I feel sorry for these people: how could they be getting the results they expect when they aren’t even doing it properly?

Read More...

The Top 5 Ecommerce Credit Card Processing Services

Credit Card Processing

In the land of payment gateways and credit card processors, the options are seemingly endless. In this article, I want to expose some of the fees that payment gateways try to hide and help you choose the right payment gateway for you. Payment gateways and credit card processes are, on a high level, the same […]

Read More...

Introducing the Amazon Dash Button.

Amazon Dash Button

Amazon Dash Button is a new concept released by Amazon to drive sales on fast-moving consumer goods like toilet paper or washing detergent. These quick action order buttons are synced to your Amazon account and a particular product of your choice. You can then place the Dash Button in an optimal position for a quick […]

Read More...

The Checkout Series Part 8: Order review and confirmation

checkout-confirmation

Order review and confirmation: the final two steps in a conventional checkout process. Order review details products, address, payment and shipping details before a customer completes their order. The order confirmation page usually presents an order ID and a thank you message. These steps are often underutilised by many stores and can present an opportunity […]

Read More...

The Checkout Series Part 7: Accounts and returning users

accounts and returning users

Customer accounts are a convenient way for returning customers to purchase from your store by reducing the need for supplying order details for every new order. Account data is also used for collecting additional customer metrics for targeting marketing campaigns and managing extra services such as order tracking and returns. With all the positives that […]

Read More...

The Checkout Series Part 6: Security and Trust Seals

security

Trust: the emotion that controls the balance between “Should I?” or “Shouldn’t I?” Gaining the trust of a customer is a difficult task but one that is necessary when dealing with sensitive information such as credit card details. Making sure your online store is trustworthy can be broken down into many elements both technical and […]

Read More...