Your marketing and promotional efforts will be the key factors that drive your success so it’s important to get it right and stay consistent.
5 marketing tips to drive your success
Business
Guest post: Why branding is critical for your success.
Branding is about stepping above giving your store an emotive reason why a specific audience would choose your business over other viable alternatives.
How to create an Email List to boost your reach
Creating an email list is one of the most important forms of marketing that you can implement on you website. Follow these tips to find out how.
Amazon is coming to Australia, what does it mean for you?
Amazon one of the biggest names is online retail now has its sights set on Australia. What does this mean for you and your online store?
The Ecommerce Social Media Scam
There are hundreds of retailers out there that are getting scammed by social media and never seeing the fabled returns that selling on social media has. I feel sorry for these people: how could they be getting the results they expect when they aren’t even doing it properly?
The Top 5 Ecommerce Credit Card Processing Services
In the land of payment gateways and credit card processors, the options are seemingly endless. In this article, I want to expose some of the fees that payment gateways try to hide and help you choose the right payment gateway for you. Payment gateways and credit card processes are, on a high level, the same […]
Introducing the Amazon Dash Button.
Amazon Dash Button is a new concept released by Amazon to drive sales on fast-moving consumer goods like toilet paper or washing detergent. These quick action order buttons are synced to your Amazon account and a particular product of your choice. You can then place the Dash Button in an optimal position for a quick […]
The Checkout Series Part 8: Order review and confirmation
Order review and confirmation: the final two steps in a conventional checkout process. Order review details products, address, payment and shipping details before a customer completes their order. The order confirmation page usually presents an order ID and a thank you message. These steps are often underutilised by many stores and can present an opportunity […]
The Checkout Series Part 7: Accounts and returning users
Customer accounts are a convenient way for returning customers to purchase from your store by reducing the need for supplying order details for every new order. Account data is also used for collecting additional customer metrics for targeting marketing campaigns and managing extra services such as order tracking and returns. With all the positives that […]
The Checkout Series Part 6: Security and Trust Seals
Trust: the emotion that controls the balance between “Should I?” or “Shouldn’t I?” Gaining the trust of a customer is a difficult task but one that is necessary when dealing with sensitive information such as credit card details. Making sure your online store is trustworthy can be broken down into many elements both technical and […]