Amazon Dash Button is a new concept released by Amazon to drive sales on fast-moving consumer goods like toilet paper or washing detergent. These quick action order buttons are synced to your Amazon account and a particular product of your choice. You can then place the Dash Button in an optimal position for a quick […]
Order review and confirmation: the final two steps in a conventional checkout process. Order review details products, address, payment and shipping details before a customer completes their order. The order confirmation page usually presents an order ID and a thank you message. These steps are often underutilised by many stores and can present an opportunity […]
Customer accounts are a convenient way for returning customers to purchase from your store by reducing the need for supplying order details for every new order. Account data is also used for collecting additional customer metrics for targeting marketing campaigns and managing extra services such as order tracking and returns. With all the positives that […]
Trust: the emotion that controls the balance between “Should I?” or “Shouldn’t I?” Gaining the trust of a customer is a difficult task but one that is necessary when dealing with sensitive information such as credit card details. Making sure your online store is trustworthy can be broken down into many elements both technical and […]
Postage details are one of the larger pieces of data collected in a transaction; consisting of up to 6 different form fields. Inputting the right data is integral for correct postage/shipping calculation and making sure the customer’s package lands on their doorstep and not their next door neighbours’. Auto-complete information where possible Many stores neglect […]
Forms are the undeniable necessity of a checkout process. The customer must fill out a form with their order details. The ease at which a customer can do this can greatly affect your checkout’s abandonment rate. Creating a form that’s easy to fill out and understand isn’t as simple as you may think with many […]
Checkout types have been one of the most heavily scrutinised elements in modern day ecommerce software. Each product development team behind the software will swear by different checkout methods stating that their method will convert the highest. So, the question remains: what checkout type will suit my store? Whether that be one-page, two-step, multi-step or […]
Why do I need customer reviews? Customer reviews can seem very unpredictable and risky to a lot of ecommerce store owners; many preferring to not utilise a customer review system simply because they are unable to control what people say. In doing so, these store owners are missing out on a massive sales and conversion […]
What is dropshipping? Whether you’re just starting out in the ecommerce world or even if you have some experience, dropshipping may just be an option for you and your store. Dropshipping is a method of online purchasing where an online retail business doesn’t store its product on premises. Instead, when a product is bought, the […]
Website security is a big issue in 2016. According to a recent study done by RSA website hacking attempts are on the rise. But don’t worry, the good guys are working just as hard as the hackers to make sure that your store and your customers’ information is safe. Download the 2016: Current State of […]