There are hundreds of retailers out there that are getting scammed by social media and never seeing the fabled returns that selling on social media has. I feel sorry for these people: how could they be getting the results they expect when they aren’t even doing it properly?
One of the most important facets of your company is its story. Since the beginning of time, people have be captivated by an interesting story. In telling your company’s unique background, you begin to build a rapport with your intended market. This is vital for brand awareness and loyalty.
In the land of payment gateways and credit card processors, the options are seemingly endless. In this article, I want to expose some of the fees that payment gateways try to hide and help you choose the right payment gateway for you. Payment gateways and credit card processes are, on a high level, the same […]
Amazon Dash Button is a new concept released by Amazon to drive sales on fast-moving consumer goods like toilet paper or washing detergent. These quick action order buttons are synced to your Amazon account and a particular product of your choice. You can then place the Dash Button in an optimal position for a quick […]
Order review and confirmation: the final two steps in a conventional checkout process. Order review details products, address, payment and shipping details before a customer completes their order. The order confirmation page usually presents an order ID and a thank you message. These steps are often underutilised by many stores and can present an opportunity […]
Customer accounts are a convenient way for returning customers to purchase from your store by reducing the need for supplying order details for every new order. Account data is also used for collecting additional customer metrics for targeting marketing campaigns and managing extra services such as order tracking and returns. With all the positives that […]
Trust: the emotion that controls the balance between “Should I?” or “Shouldn’t I?” Gaining the trust of a customer is a difficult task but one that is necessary when dealing with sensitive information such as credit card details. Making sure your online store is trustworthy can be broken down into many elements both technical and […]
Postage details are one of the larger pieces of data collected in a transaction; consisting of up to 6 different form fields. Inputting the right data is integral for correct postage/shipping calculation and making sure the customer’s package lands on their doorstep and not their next door neighbours’. Auto-complete information where possible Many stores neglect […]
Payment information is classified by many customers as the most sensitive data provided during a transaction. Handling payments correctly can be the make or break of completing an order. This is where a customer transitions from a potential customer to a converted customer. Payment method selection Presenting a customer with a decent choice of options […]
Forms are the undeniable necessity of a checkout process. The customer must fill out a form with their order details. The ease at which a customer can do this can greatly affect your checkout’s abandonment rate. Creating a form that’s easy to fill out and understand isn’t as simple as you may think with many […]