Homebrand, Woolworths private label is gone, and it’s all because of you. Earlier this year Woolworths announced their plan to rebrand its’ “Woolworths Homebrand” label and absorb it into their other private Label, “essentials”. This realignment is due to a change in customer buying perception and could result in Aldi taking a larger market […]
Marketing
Impress Your Online Customers for Fathers Day
Father’s Day is on the 4th of September (That’s pretty soon!). What have you done to make the most of the occasion? Have you prepared your online store? If not, that’s cool. I have you covered. Father’s Day might not be as busy as Mother’s Day or Christmas but Australians still spend an estimated $753.4 […]
The 6 Most Common Ecommerce Myths.
It wasn’t so long ago that the thought of shopping online was an entirely foreign concept. Now with the ever-changing online retail landscape, it seems like an absolute must to join the party. This isn’t far from the truth. With the advent of more advanced computers, smartphones and tablets that are seemingly changing every minute, […]
Branding. What is it and why do I need it?
Today’s society, both digital and organic, is cluttered with a mish-mash of content that is seemingly impossible to sift through. We are bombarded with an overload of visual stimuli that can more often that not overwhelm us. So how on earth do we, as business and company owners, navigate our way to the top of […]